- Shushant Lakhyani
- Posts
- Weekly Update: 24th Feb - 2nd Mar, 2025
Weekly Update: 24th Feb - 2nd Mar, 2025
Completely stopped working for one client, went all in for the client who can give me better career growth
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Welcome!
I hope you are well.
Here, I’ll share the following:
Wins
Fails
Plans
Thoughts
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Wins
I had some good viral posts on X and LinkedIn last week.
I was good at consistently creating new content on X and LinkedIn.
Helped one of my clients grow to over 10,000 followers last month on X
Helped the other client ship a lot of content on LinkedIn
I’m trying my best to grow at the current full time freelance job client since it can help my career grow and I would love to grow my scope of work at his company.
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Fails
I stopped working completely for another client since I already had taken full-time freelance work from one client, and because of that, my work-life balance was getting affected.
I was not consistent in marketing on facebook, meta threads, and pinterest, again because of my bad work life balance last week.
I was not able to work on a major video to be created for a client
I was not able to brainstorm and create some new content pieces for my LinkedIn and X account
I was not able to share posts on the latest AI news on my X account, and that surely did affect my reach a lot.
Plans
I need to get consistent with my daily prayers and meditation.
I’m planning to have a more chill workout routine but a 10x more strict diet.
I’m planning to intake coffee only in the early mornings to see if it still will affect my sleep next week.
I’m planning on building the perfect nighttime routine to fall asleep fast.
I’m planning on doing A/B tests with my electrolyte intake if my coffee intake doesn’t work well for me.
I’m planning to increase my pace of reading the 5 types of wealth book by Sahil Bloom.
I’m planning on rejoining the trends vc community, and I’m also joining the Ben’s Bites community.
I’m planning on working to rebrand my email newsletter.
I’m planning on building some AI agents with Agent AI
I’m planning to also test some more AI coding tools.
Thoughts
I think I’ve come to the conclusion now that weight loss is a thing of only calorie intake, and it doesn’t matter how much you work out.
A lot of strength training can surely make you more hungry
I think working for one client where you see extremely high growth potential matters way more than working for multiple clients (only as a freelancer)
The moat of agency builders today is the personal brand they have.
The moat of SaaS businesses today is the number of free tools they offer.
The moat of every podcaster is how deep they dive into a particular niche, or else if they cover broad topics, the reach of their guests matters the most.
More and more creators will focus on creating their content IPs like TV shows, audio podcasts, email newsletters, and more.
The best content IP a creator can create is a daily vlog in which a repeatable format occurs, but there is always something spicy in that content format.
Listicles as a content format will always be relevant for ages to come.
Creators must not rush to build a business. I think many creators are just rushing to build a business, and they build something that is just a different version of another creator’s copy, or just not needed by their audience right now, or they just don’t have the audience size or trust to get high sales.
I hope you’ve found this helpful.
Have a great day!
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