- Shushant Lakhyani
- Posts
- Weekly Update: 6th - 12th Jan, 2025
Weekly Update: 6th - 12th Jan, 2025
My wins, fails, lessons learned, and insights
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Welcome!
I hope you are well.
Here, I’ll share the following:
Wins
Fails
Lessons learned
Insights
All from the last one week
Wins
My client 1 was happy with the results he has been getting on X and LinkedIn.
My client 2 was happy with the results he is getting on X, but we brainstormed to make the infographics more compelling for his audience.
My client 1 said he could potentially give me more work. yay!
I had some good viral posts on X last week
I spent a lot of time learning Instagram marketing and took an 8-hour course last week.
I spent some good time working out on a daily basis last week.
My weight loss is going well. Yay!
I created a lot of new content for my X and LinkedIn profiles.
I created content for TechnoBizzVault’s IG/YT consistently.
I created content for my faceless YouTube channel consistently.
I could create content on multiple social media channels consistently.
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Fails
I couldn’t spend time at all in the Trends VC and Rundown communities.
I couldn’t spend a lot of time working on facebook group marketing
I could not spend a lot of time under the sunlight
I could not spend time on reading
I rejected 2 potential clients because I don’t have more time for freelance client work because I’m working on building my lifetime Content OS system.
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Lessons Learned
Focus on building your entire personal brand OS first instead of just getting more and more freelance clients and feeling overwhelmed.
Focus on providing a lot of value to fewer freelance clients instead of providing average value to a lot of clients.
If a fellow freelancer is creating an agency, it does not mean that you need to have an agency business too.
Don’t build an agency business until and unless you reach professional expertise in your niche.
Many AI automation service niches are getting overcrowded. The only way to be separated from the crowd is to guarantee results.
Serivce businesses that guarantee a certain outcome will never be replaced by AI or any automation tool.
Video content marketing will be the future.
Communities that educate people will win, but communities where you only sell will fail.
Community managers will never be replaced by AI.
Communities that have AI community managers will not last long.
Insights
AI coding bootcamps will be the online course trend this year.
AI avatar generators will be super realistic now.
AI influencer businesses will keep growing in 2025 but might also get too saturated.
AI influencers might end up getting more brand collaborations than human influencers
Fashion brands might create their AI beauty influencers to grow their social media audience.
Average programmers who don’t want to use AI will be replaced with AI.
Professional salespeople and marketers who’ve mastered human psychology and persuasion will never be replaced by AI.
Since creating digital products is getting easier and easier, digital product businesses will focus more on sales, marketing, and customer service to stay ahead of their competitors.
Jobs in sales and marketing are expected to rise in the AI age, but these salespeople and marketers must be comfortable using AI tools.
Universities will have to soon start teaching how to use AI tools to stay ahead of online courses.
I’ll be back stronger next week.
Have a great day!
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